Chelsey Rovesti is the new Manager of Social Media, and with her position comes increased social involvement at Point Park.
Before coming to Point Park, Rovesti’s professional career was in agencies, such as Gatesman+Dave and MARC USA, the largest advertising agency in Pittsburgh. She graduated from Slippery Rock in 2010 with a double major in public relations, emerging technologies and multimedia, but at the time “social media was still in its infancy.”
“My school background is a little more traditional PR, but I’ve been working in social media since I graduated,” Rovesti said in an interview Sept. 11.
Starting at Point Park on June 2, Rovesti’s job covers all aspects of social media – from managing the school’s accounts, to producing content, to developing the University’s social presence internally with the department run accounts and providing strategy analysis, according Mark Meighen, Senior Director of Enrollment Marketing.
“Point Park University has great stories to tell and Chelsey [uses] social media channels to enhance engagement with prospective students, current students, alumni and friends,” said Meighen in an email interview Sept. 25.
Part of this storytelling includes live tweeting University events, such as the premiere of The Chair or last weekend’s visit from Governor Corbett with Point Park’s official twitter account, @PointParkU.