Democrat Tom Wolf defeats incumbent Corbett in election

photo courtesy of Tom Wolf celebrates with hisfamily in York, Pa on Tuesday night after defeating incumbent Governor Tom Corbett to become Pennsylvania’s 47th Governor.

photo courtesy of
Tom Wolf celebrates with hisfamily in York, Pa on Tuesday night after defeating incumbent Governor Tom Corbett to become Pennsylvania’s 47th Governor.

Originally published in the Globe on Nov. 6, 2014

Democratic candidate for governor Tom Wolf won in an anticipated victory over Republican incumbent Tom Corbett.

Wolf won 55-percent of the vote over Corbett according to the Associated Press (AP).

After a landslide win in the Democratic primary, beating out early favorite Allyson Schwarts as well as Kate McGinty and Rob McCord, Wolf led in the polls from early on, with YouGov giving him 52 percent of the vote in July and September over Corbett’s 39 percent.

His “fresh start” plan for Pennsylvania includes strengthening the middle class and small businesses. Wolf himself is a businessman, CEO of his family’s business Wolf Organization.

He has also called for raising the state minimum wage from $7.35 an hour to $10.10 an hour, according to the New York Times.

Wolf campaigned on the idea of heavily taxing the upper class and Marcellus natural gas industry, which his opponent Corbett said would drive away an economic and job stimulus on his own campaign website.


Social Media Plan for Old Spice Hair Product Line

Social Media Plan for
Old Spice Hair Product Line

Jane McAnallen
IMC Planning


Old Spice, a Proctor & Gamble brand, launched its new hair care line on January 27, 2014. They expanded into the men’s hair care category with the introduction of an all-new collection of hair care and styling products, offering an assortment of shampoos, conditioners and styling products.
The new product line was launched with a social media campaign and Super Bowl commercial. However, Old Spice’s current campaign “Mandroid” doesn’t focus on any of the brands specific offers, and its newest line is becoming lost in the shuffle.
Promoting the new product line across their social media channels could help boost awareness and sales of their new products. (more…)

Wilson Center could rise from failings

Originally published in the Globe Oct. 29,2014

The turbulent history of the August Wilson Center for African American Culture seems to be finally turning a new chapter.

The Center, recently cleared of the majority of its outstanding debts, can now move on under new, and hopefully competent, leadership with a chance to redeem itself.
Opened in 2009, the August Wilson Center was envisioned as a hub for African-American arts and culture and was named for the famous Hill District playwright. However, financial mismanagement, miscommunication and misuse of resources turned what could have been a thriving center for the black community, arts and culture into little more than a venue for outside programming. It resulted in an impressive $8.6 million debt to Dollar Bank, as well as thousands more owed to vendors and staff.

After a long and tedious legal battle to sell the Center, a collaborative, city-wide effort, including three Pittsburgh institutions – the Pittsburgh Foundation, the Heinz Endowments and the Richard King Mellon Foundation – and over $3 million donated from public resources, managed to buy it back, keeping it out of the hands of a New York hotel builder, as reported by the Post-Gazette on Oct. 21.

Hopefully this new leadership will look to the past to keep the Center from going under again.


New Manager of Social Media pushes for more student involvement

Originally published in The Globe Oct. 1, 2014

Chelsey Rovesti is the new Manager of Social Media, and with her position comes increased social involvement at Point Park.

Before coming to Point Park, Rovesti’s professional career was in agencies, such as Gatesman+Dave and MARC USA, the largest advertising agency in Pittsburgh. She graduated from Slippery Rock in 2010 with a double major in public relations, emerging technologies and multimedia, but at the time “social media was still in its infancy.”

“My school background is a little more traditional PR, but I’ve been working in social media since I graduated,” Rovesti said in an interview Sept. 11.

Starting at Point Park on June 2, Rovesti’s job covers all aspects of social media – from managing the school’s accounts, to producing content, to developing the University’s social presence internally with the department run accounts and providing strategy analysis, according Mark Meighen, Senior Director of Enrollment Marketing.

“Point Park University has great stories to tell and Chelsey [uses] social media channels to enhance engagement with prospective students, current students, alumni and friends,” said Meighen in an email interview Sept. 25.

Part of this storytelling includes live tweeting University events, such as the premiere of The Chair or last weekend’s visit from Governor Corbett with Point Park’s official twitter account, @PointParkU.


Strong odor prompts photo lab to call firemen

photo by Matthew Nemeth Pittsburgh firefighter exits Academic Hall after responding to a chemical incident in the fifth floor photo lab Monday.

photo by Matthew Nemeth
Pittsburgh firefighter exits Academic Hall after responding to a chemical incident in the fifth floor photo lab Monday.

Originally published in The Globe September 10, 2014

Police, firemen and a hazmat team responded to a chemical incident in Academic Hall Monday evening.

“It was just an odor basically,” said Bob Farrow, Chief of the City of Pittsburgh Hazmat Team on Monday after the incident. “A buildup of acetic acid.”

Michael Gregory, a photography work study, was the student who first noticed the smell.

“It was an issue with one of our more low-tech machines,” said Gregory in Lawrence Hall Monday. “It had been causing a stink a couple times, but none of us noticed it wasn’t draining properly.”


New leadership, administration Doctorate degree offered by University

Originally published by The Globe September 2, 2014

Point Park’s new doctoral program boasts flexibility, creativity and diversity, opening up new opportunities for its cohorts.

“Designed for working professionals,” the doctoral program is a three-year Ed.D in Leadership and Administration, a career focused degree with three tracts: professional leadership, K-12 administration and an individualized concentration, according to the program’s website.

“As I learned about it, the thing that was most interesting to me was that it was individualized,” said Laurie Heinricher, Curriculum Director for the Hampton School District and student in the administration tract in a phone interview Aug 27. “Point Park honored credentials from other Pittsburgh institutions; I wasn’t asked to jump through hoops.”



Gishwhes Item 90

I made, photographed and assembled this collage for GISHWHES ’14.

This was Item 90:  “Gingerbread Villages are always so cute and quaint. Make a gingerbread village that shows urban blight: needle exchanges, prostitution, heavy police presence, etc.”

GISHWHES is the Greatest International Scavenger Hunt The World Has Ever Seen. I was on a team with 15 people from all over the world, mostly the US and Australia. Gishwhes is a high pressure creative and social competition. With over 150 teams and 190 items to complete, the Hunt is an incredible week-long collaborative opportunity.

Items range from the artistic (Item 112:  Outside in nature, read “Huck Finn” by the light of a lantern made entirely from lightning bugs), to the kind (Item 96:  Many people go their whole lives without really getting to know their neighbors. Find a neighbor you’ve never met and offer to sweep their patio, mow their lawn or help them with some other task they have to do).

From the weird (Item 86:  Catch a fish, with a fish while dressed as a fish), to the sweet (Item 173:  Wearing a bathing suit, cover every inch of your exposed skin with honey, syrup or jam. Hold a sign on a busy public sidewalk that reads, “Free Hugs.” Enthusiastically attempt to recruit hug-victims).

And from the difficult (Item 93:  Give one of your favorite and most valued objects to a homeless person), to the impossible (Item 183:  Get “GISHWHES conquers space” or “GISHWHES [insert other clever phrase]” written on or in something orbiting in space. 400 points if an astronaut poses with the inscription).

I did GISHWHES last year, this year and will probably do it again next year. It’s a great way to stay creative, have fun, be kind and horribly embarrass yourself in public.