Standardized tests show numbers, not people

Originally published in the Globe on January 28, 2015

2060 SATs. 28 ACTs. 3.8 GPA.
These are the numbers that defined me coming out of high school. And regardless of the value college admissions say they put on these numbers, they are what we were told would determine our college, our careers and our futures in high school.
To be frank, the SATs are worthless. They do not show colleges what you have learned in school, they are not a measure of your intelligence and they are not an indication of how well you will do in college.
The SATs are simply a number that shows how well you perform on standardized tests.
Throughout high school, everyone, from guidance counselors to English teachers, extolled the value of the SATs. I was taught test-taking strategies, like how to tell when to guess and when to skip questions. I even had to take an SAT preparation class, which was essentially basic math and English.

The PSSAs, and the less infamous but equally dreadful 4Sight Testing, were treating with casual disdain many students not only because they were ridiculous and time-consuming but also because the teachers preparing us treated them with equal disdain.

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Students to document sharks in South Africa

Originally published in the Globe on January 14, 2015

photo by Victoria A. Mikula Sophomore cinema major Jaz McKibben, sophomore cinema production major Jordan Durham and freshman global cultural studies major Blaise Kepple will travel to South Africa to film a documentary on shark finning this May.

photo by Victoria A. Mikula
Sophomore cinema major Jaz McKibben, sophomore cinema production major Jordan Durham and freshman global cultural studies major Blaise Kepple will travel to South Africa to film a documentary on shark finning this May.

Three Point Park students are traveling to South Africa this May to make a documentary about great white sharks.

Sophomore cinema production major Jordan Durham, sophomore cinema major Jaz McKibben and freshman global cultural studies major Blaise Kepple will be working on a conservation project with GoEco.org, an international volunteer organization.

The filmmakers will be documenting their experiences working with scientists and other volunteers on beach clean-up, shark tagging and other conservation efforts in a project titled “Rock Bottom:  The Truth Behind Shark Finning.”

The idea to make a documentary did not come from an assignment or project, but out of a mutual interest in conservation.

“Jordan and I started talking about our interests and we both found out that we’re both interested in documentaries and wildlife conservation, and we were just brainstorming ideas of things that would be cool to do,” McKibben said Jan. 11.

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swc 1

Sweet & Evil Cupcakes Recipe Book

Desktop Publishing Project – 8 page book

For this project, I decided to go with something I’ve been meaning to put together for a while – a collection of all the cupcakes I make and sell through my mom’s bakery, Mary Mac Bakehouse. Sweet & Evil is the name for the “business” I decided on after several people told me my cupcakes were “pure evil.”

I tried to make it cutesy and clearly communicate the large amount of text I needed on every page. Unfortunately, the resources and time frame didn’t allow me to get high quality photos of the cupcakes, but that’s an update I’d love to add in the future.

Sweet & Evil Cupcake Recipies

swc 1

Front

Even "Cupcake" Page

Even “Cupcake” Page

Odd "Frosting" Page

Odd “Frosting” Page

Back

Back

University honors Albert family

Originally published in the Globe on December 3, 2014

photo by Matt Nemeth An engraving of Gene Albert bedecks the new plaque commemorating his Sales and Service Station at Village Park. Albert’s business strengthened the downtown community and endured for 45 years before Point Park University bought the land.

photo by Matt Nemeth
An engraving of Gene Albert bedecks the new plaque commemorating his Sales and Service Station at Village Park. Albert’s business strengthened the downtown community and endured for 45 years before Point Park University bought the land.

A plaque honoring Eugene “Gene” and Isabelle Albert was installed in the wall bordering Village Park.

Three generations of the Albert family attended a ceremony and reception in Lawrence Hall on Monday to honor their father, grandfather and great-grandfather’s contribution to what is now the vibrant Academic Village.

“[Albert] was a unique asset to Pittsburgh and the name will never be forgotten by daily Downtowners,” University President Paul Hennigan said.

Village Park now occupies the space where Albert’s Sales and Service Station stood from 1953 to 1998, before being sold to Point Park in 2000.

“Thanks to Mr. Albert, the corner is now a cornerstone of [Point Park’s] academic initiative,” Hennigan said during the ceremony.

The corner was a hub of activity in Downtown, a natural meeting spot for everyone from students at the then Point Park College to city officials, with many a deal made and intellectual discussion had on the what is now the center of Point Park’s campus.

Called “Pittsburgh’s unofficial mayor,” Albert ran the business through floods, gas shortages and the 1960’s riots.

“He made the task of running a small business look easy,” said Dean Albert, Gene’s son and Point Park class of 1975 graduate during the ceremony.

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Amy’s Smart Girls PR Plan

army's Amy’s Smart Girls PR Plan
Jane McAnallen

Introduction

Amy’s Smart Girls was started by actress Amy Poehler and produced Meredith Walker, later joined by Amy Miles, as a web series called “Smart Girls at the Party” designed to celebrate the diversity of women and inspire girls to “change the world by being yourself.” The web series gradually evolved into an online community for girls, parents and educators and a small summer camp for girls.

The now exists and a positive resource and safe space for girls, encouraging them in social activism, volunteerism, political involvement, community outreach and self-expression through the arts.

As the founders are all highly public women and the platform is highly engaged on social media, this organization needs a proactive public relations campaign. (more…)

Precision Feedscrews, Inc.

Precision Feedscrews, Inc. Marketing

Overview
The Industry

164 companies, 18,141 employees, $3 billion in annual revenue. US in number 2, after Japan. (Precision Turned Product Manufacturing)

US production of fabricated metal products dropped more than 20 percent during the recession of the late 2000s. A greater reliance on low-cost overseas manufacture has cut the market for US metal products. (Fabricated Metal Product Manufacturing: Industry Description) (more…)

Democrat Tom Wolf defeats incumbent Corbett in election

photo courtesy of wolfforpa.com Tom Wolf celebrates with hisfamily in York, Pa on Tuesday night after defeating incumbent Governor Tom Corbett to become Pennsylvania’s 47th Governor.

photo courtesy of wolfforpa.com
Tom Wolf celebrates with hisfamily in York, Pa on Tuesday night after defeating incumbent Governor Tom Corbett to become Pennsylvania’s 47th Governor.

Originally published in the Globe on Nov. 6, 2014

Democratic candidate for governor Tom Wolf won in an anticipated victory over Republican incumbent Tom Corbett.

Wolf won 55-percent of the vote over Corbett according to the Associated Press (AP).

After a landslide win in the Democratic primary, beating out early favorite Allyson Schwarts as well as Kate McGinty and Rob McCord, Wolf led in the polls from early on, with YouGov giving him 52 percent of the vote in July and September over Corbett’s 39 percent.

His “fresh start” plan for Pennsylvania includes strengthening the middle class and small businesses. Wolf himself is a businessman, CEO of his family’s business Wolf Organization.

He has also called for raising the state minimum wage from $7.35 an hour to $10.10 an hour, according to the New York Times.

Wolf campaigned on the idea of heavily taxing the upper class and Marcellus natural gas industry, which his opponent Corbett said would drive away an economic and job stimulus on his own campaign website.

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Social Media Plan for Old Spice Hair Product Line

Social Media Plan for
Old Spice Hair Product Line

Jane McAnallen
IMC Planning

Introduction

Old Spice, a Proctor & Gamble brand, launched its new hair care line on January 27, 2014. They expanded into the men’s hair care category with the introduction of an all-new collection of hair care and styling products, offering an assortment of shampoos, conditioners and styling products.
The new product line was launched with a social media campaign and Super Bowl commercial. However, Old Spice’s current campaign “Mandroid” doesn’t focus on any of the brands specific offers, and its newest line is becoming lost in the shuffle.
Promoting the new product line across their social media channels could help boost awareness and sales of their new products. (more…)