Social Media Plan for Old Spice Hair Product Line

Jane McAnallen
IMC Planning

Introduction

Old Spice, a Proctor & Gamble brand, launched its new hair care line on January 27, 2014. They expanded into the men’s hair care category with the introduction of an all-new collection of hair care and styling products, offering an assortment of shampoos, conditioners and styling products.
The new product line was launched with a social media campaign and Super Bowl commercial. However, Old Spice’s current campaign “Mandroid” doesn’t focus on any of the brands specific offers, and its newest line is becoming lost in the shuffle.
Promoting the new product line across their social media channels could help boost awareness and sales of their new products.